WEN HAIR CARE SYSTEM

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WEN HAIR CARE IS UNIQUE

LEARN HOW WEN WORKS TO BEAUTIFY YOUR HAIR
Click The Play Button Above To Watch The Video	The WEN Cleansing Conditioner is a revolutionary new concept in cleansing your hair that has Hollywood buzzing! It’s special because it cleanses hair thoroughly but without lathering and all the harsh ingredients that may be found in ordinary shampoos — it is designed so it won’t strip your hair and scalp of their natural oils. Your hair is left with sheen, moisture, manageability and better color retention. CLICK HERE to learn more about how the Entire WEN Lineup Works together to beautify your hair like no other product.
VIDEO PROOF OF THE MAGIC WEN WILL WORK ON YOUR HAIR
Click The Play Button Above To Watch The Video	Watch as Kelli, Lisa and Debra take you on a 30 day video tour of how WEN changed their hair from Drab, Dry & Dull to... Full Shiny Healthy and Manageable. The results are AMAZING and undeniable! CLICK HERE to see how other people just like you have also used WEN to radically improve their hair.

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THE STORY OF HOW WEN CAME TO BE...

Celebrity stylist Chaz Dean presents WEN, an industry-changing product line that is the first ever to exclude ordinary shampoo.

What sets WEN apart from the rest is its cleansing conditioner, a single-step process that cleanses and conditions the hair simultaneously.

The cleansers are made with natural ingredients, and contain no sodium laurel sulfate or other damaging detergents found in shampoos. They don’t lather; rather, they create smooth foam when mixed with water.

So dedicated is Dean to the belief that shampoo can be harmful to hair that he has not used ordinary shampoo on himself or his clients in 14 years.

Though it’s a tough sell the first time he tells a client he will clean his or her hair with conditioner, Dean says they quickly understand.

“Everyone thought I was having an early midlife crisis when I stopped using regular shampoo,” he says with a laugh. “But it’s funny, the most reluctant clients become the most loyal and dedicated.”

The concept of not using regular shampoo is something Dean began to implement in 1993, he explains. “I have been a hairstylist/colorist since 1985 and began to develop products for other hair companies in 1986. Seeing the results of clients using shampoo, I knew something had to change.” At that point,

Dean started to explore his concept of cleansing without the use of detergents or harsh chemicals. Instead, he began cleansing with astringent and antibacterial properties that don’t lather or strip the hair, and the result was added sheen, luster, moisture and strength in the hair. “Color lasts much longer, and it stimulates the scalp, promoting blood circulation and healthy hair growth.”

The WEN system officially launched in November 2001 after five years of work and testing.

“First I tested it on myself, then on the stylists, then on clients,” he says. “I wanted to perfect it.”

And how did the name “WEN” come about? “
In addition to it sounding like ‘Zen,’ the system is a completely reverse way of looking at cleansing the hair,” he says. Thus, “WEN” is “NEW” spelled backwards.

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